Personal Branding for Millennials

Being able to express one’s own personal brand is as important to a job seeker as it is to the marketing gurus behind Apple or Nike’s latest product. Job seekers need to ask themselves, “What sets me apart, differentiates me from the competition, makes me unique?”

Thinking that you’re too early in your career to have a personal brand is a mistake.

Knowing how to market oneself using your brand identity is one of the best job search tools out there, but it’s even more crucial for young job seekers who have a greater need to rely on softer skills when they have less to show in the area of experience. Skills, tools, talents, education and unique life experiences like volunteer work (as opposed to on-the-job experience) are all components of one’s personal brand. Learning how to identify your brand and then effectively communicate it can be tricky for young job seekers—the much-discussed millennials—with a lack of career identity or those employed who have a desire to change direction in their careers.

“The question is no longer IF you have a personal brand,” wrote Shama Hyder, whom Fast Company has called “Millennial Master of the Universe,” on Forbes.com, “but if you choose to guide and cultivate the brand or to let it be defined on your behalf.”

People born between 1977 and 2000 make up 25 percent of the US population and spend a trillion dollars a year in discretionary purchases. As the most plugged-in generation, you have the most tools at your fingertips for personal branding. Sharing your personal brand today is easier than ever through social media and other digital technology, but you have to know what, how and how much to share.

Taking a course on how to develop your personal brand will boost your chances in today’s job market, as well as give you access to a new network of people. JVS Chicago offers workshops  on personal branding, as well as how to use social media to advance your career (not hamper it).

Questions about what JVS Chicago can do for you? Call 855.INFO.JVS or write info@jvschicago.org. You’ll be connected to someone with a Master’s degree who can intelligently respond to your questions.

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